iBroadway Blog » women http://ibroadway.net/blog Broadway At Your Fingertips Wed, 04 Jan 2012 01:43:55 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Where the WWWomen Are http://ibroadway.net/blog/2008/05/23/where-the-wwwomen-are/ http://ibroadway.net/blog/2008/05/23/where-the-wwwomen-are/#comments Fri, 23 May 2008 20:01:31 +0000 Sheryl Ramer http://artmeetscommerce.net/blog/2008/05/23/where-the-wwwomen-are/ A few weeks ago, my friend Yvonne, who is in her early 30’s, invited both friends and family to a party. Her mother-in-law was particularly excited to attend because Yvonne’s college friend, Dave Gilbert, was a fellow party-er.  Gilbert, Yvonne’s mother-in-law had recently discovered, had designed her favorite computer game.  (Gilbert is owner of Wadget Eye Games .)

This cute coincidence is illustrative of a larger trend.

The game Yvonne’s mother-in-law loved is a “casual game,” which are those computer games that are not shoot ‘em ups or epic games, but simple games with simple rules — think Tetris and Bejeweled.

According to a report by the Casual Games Association, 200 million people play casual games online. Women account for 51% of this large pie (according to one report , this number is 76%.) Women also make up 74% of people who pay for games. And people over the age of 35 account for 62% of all gamers.

Casual games: designed by young men, played by their moms.

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