iBroadway Blog » video ads http://ibroadway.net/blog Broadway At Your Fingertips Wed, 04 Jan 2012 01:43:55 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Forbes Explores Facebook Games http://ibroadway.net/blog/2008/08/28/forbes-explores-facebook-games/ http://ibroadway.net/blog/2008/08/28/forbes-explores-facebook-games/#comments Thu, 28 Aug 2008 20:56:19 +0000 Sheryl Ramer http://artmeetscommerce.net/blog/2008/08/28/forbes-explores-facebook-games/ Forbes describes the ongoing struggle to create Facebook games that both entice players into logging online daily and make a return on investment.

The COO of Playfish, a leader in this type of game development, describes how he aims to create games that are “very engaging, entertaining worlds and lead to the discovery of new friendships and relationships.” 

Playfish and its competitors make money by advertising and selling virtual goodies.  They host video ads on their site and sell gifts to give to friends — including $40 virtual lip-shaped couches. 

(We live in interesting times, don’t we?)

Here’s Forbes list of the 10 hottest games.

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