One of our clients is Life in a Marital Institution: 20 years of monogamy in one terrifying hour. It’s a great show, with intimate storytelling by James Braly, who reminds me (and plenty of reviewers) of Spalding Gray. James tells stories about his marriage to Susan, who breastfed her children until they were 6 years old.
That’s right: 6 years old (and this is not even the strangest story in the show).
So, the producer thought of a great ad, to be blasted to The Onion readers, and on Facebook:
Got Breastmilk ?
Life In A Marital Institution’s James Braly is “Gifted…and, frankly, just a little strange!” – The New York Times
www.LifeInAMaritalInstitution.
Alas, Facebook rejected the ad. Why?
The text of this ad contains language that is unacceptable or inappropriate. Per sections 3 and 8 of Facebook ’s Advertising Guidelines, ad text must relate directly to the content of the landing page and may not include any user attribute unless it is directly relevant to the offer. The text may not contain, facilitate or promote offensive, profane, vulgar, obscene, adult or inappropriate language.
Now, I understand that Facebook is trying to protect its site and its users from Spam. Integrity is a good thing.
But, really, Facebook users can’t take a little milk mustache ‘n breastmilk reference?