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Posts Tagged ‘Broadway’

This Intermission is Brought to You By the 2009 Toyota Camry

I have seen product placement in Broadway shows before, Legally Blonde comes to mind with mentions of Tiffany & Co, Match.com, JetBlue, Elle Magazine, Red Bull, and the Olive Garden. I saw The American Plan at the Manhattan Theatre Club on Sunday. One of the main things that have stuck in my mind more than anything else about the show.

As people took their seats for the top of act one, the traditional announcement came on about turning off cell phones and unwrapping any candy you may have (and at a Sunday Matinee where I was easily the youngest person in the theater by 30 years, there were a lot of Werther’s Originals to be had). At the end of the announcement the man said “this announcement is brought to you by Dentyne.”

Huh? What was that? This has been the first time I have ever heard of a company advertising in the pre-show announcement. People around me were asking if that was a joke. I also wondered if it was a joke but the print out in the Playbill was also sponsored by Dentyne.

First, I am curious to know how long this promotion will run and how much something like this costs. I have never heard of something like this done before so I would like to know the details behind the promotion. Also, this is kind of a great way to use promotions without sacrificing your show to product placement or commercials/previews before a show. What else can you sell to companies besides the pre-show announcement? There is the intermission, the announcement before the second act?

I don’t think that this Dentyne promotions is necessarily a bad thing, I mean it must work since everyone in the theater was listening and talking about it, and this type of promotion may actually help Broadway out through this tough economic time (and the extra cash may lower ticket prices…?). I wonder if shows will pick up on it.

Watch Our Video Reel

The AMC video department is proud to present the very first incarnation of our demo reel. Check it out! In 36 breathless seconds it showcases the best of what we can offer in video production and marketing. Just imagine what we could do for your show!

ROCK OF AGES is moving to Broadway!!

Rock of Ages heading to Broadway

Rock of Ages is about to pump some adrenaline into the Great White Way

Break out the Wine Coolers and studded jackets! Rock of Ages, the Off Broadway hit playing at New World Stages will be finding a new home this spring at the Brooks Atkinson Theatre! Previews begin March 20, 2009 with an official opening night of April 7, 2009. Top ticket price for Rock of Ages is $89.00 for weeknight performances, $99.00 for weekend performances (a full priced Broadway ticket under $100? amazing).

Tickets go on sale Monday, January 5, 2009 and are available through Ticketmaster.com. Don’t forget to visit www.rockofagesmusical.com for more information on the Broadway Transfer!

Les Misbarak

The best is Sarah Palin as Madame Thénardier.

Brandon Nichols…Broadway Star!

While trying to find bad 80’s commercials on YouTube for the upcoming Rock of Ages, I stumbled upon this guy: Brandon Nichols. I love this guy! He is an example of what all actors will have to do to get seen in the near future.
Here’s how he did it:

1. He created all of his music/video free on One True Media, then, created a free website on wix.com.

2. He uploaded his videos to YouTube and added keywords like Broadway, Musicals, etc. This made it easy to find Brandon when people searched for those terms. They loved him, and subscribed, saw other videos and then commented and responded wiht their videos.

3. Brandon used his original style and sang show tunes to the pictures of the show he was singing to. The whole thing is bizarre and really…oh, what’s the word…REAL. Something Broadway could use more of.

It’s going to be interesting to see where the industry and Brandon go next. For Brandon, if it’s not a career on Broadway, it’s definitely a career in internet marketing.

Theatre Advertisers Make Good

Our friends at Spot will join forces with the London Agency DeWynters.   Read about it here.

The Seagull Takes Flight

We just launched The Seagull’s brand new site:

www.seagulltheplay.com

This promises to be an amazing show.  Definitely one of Broadway’s Not-to-be-missed this Fall.

Best Musical Nominees

Xanadu: The Musical

I saw “Xanadu” this past weekend with two of my friends. I have been avoiding seeing the show because, despite overall positive reviews I still didn’t really think it would be that good and that the show is just contributing to the slow and painful death of the art form known as musical theatre.

I have been told, and I agree that I am some what of a theatre snob….Is it really that big of a deal if I enjoy a good night of quality theater! Anyway, so I went into “Xanadu” with some doubts but I still was telling myself that I would not judge the show until the end.

So I must say that I did enjoy it. “Xanadu” is a sugary sweet, diabetic coma inducing good time. I mean you really can’t leave the show unhappy. The show knows its not Sondheim or even Schwartz and plays that to their advantage. It is campy, funny and the cast is really a lot a of fun (especially Mary Testa and Jackie Hoffman).

Now the interesting thing is that, is it really any kind competition for Best Musical? This year’s nominees are strange. No show has really captured the audience and is completely selling out and all shows are kind of feel good shows (I have not seen “Cry Baby” and I actually believe that “Cry Baby” is a throw away nomination since no other musical this season aside from “In the Heights,” “Passing Strange” and “Xanadu” got good reviews).

I am interested to see what happens on Tony night. “Xanadu” is trying to pull an “Avenue Q” with their viral marketing campaign Cubby Bernstein but the three nominees for best musical all leave you with the same smile on your face.

I believe that “In the Heights” is favored to win Best Musical because but I can’t really discount “Passing Strange” or “Xanadu” just yet. I think “Xanadu” and “In the Heights” have the best touring possibilities (and that is important to the Tony voter) but “Passing Strange” is also a very new type of musical, and it started at the Public which is a great New York institution. All of the nominees have their flaws and they all still need to attract a wider audience and none of the nominees (again ignoring “Cry Baby”) have something kind of new and different to offer. I guess we shall see in a week.

How to Make Your Sister Love New York

My sister and her husband made their first visit to New York last week. (They live in Los Angeles, where I’m from.) Naturally, we wanted to show them a kling-klang-king of a good time. We also had theatre-type commitments almost every night of her visit. (Yeah, I know, sucks to be us.)

Luckily they love theatre and were very good sports about devoting most of their evenings to our professional preoccupation. Also, luckily, all the things we saw were truly wonderful. (Phew! It would’ve been awful to make out-of-towners sit through a bunch of stinkeroos.)

First, we took them to Almost an Evening, for what happened to be F. Murray Abraham’s final performance. The cast and crew were also kind enough to include them in the champagne toast that followed. Let me tell you, there’s something supremely satisfying about introducing your family to an Academy Award winner, who also happens to be extremely charming and funny. That’s just cool!

On Tuesday, we were over at the Cherry Lane Theatre (which we love) to see a workshop performance of one of the company’s Mentor Project plays. Do you know about Mentor Project? It’s Artistic Director Angelina Fiordellisi’s ten-year-old program that matches emerging playwrights with masters of the craft. Over the course of a single season, three established artists are each paired with a mentee to work on one play. Each work is given a staged reading and a workshop presentation in CLT’s Studio space. Past mentors have included Tony Kushner, Alfred Uhry, Jules Feiffer, Wendy Wasserstein, Theresa Rebeck and Lynn Nottage.

We saw a performance of Jailbait by Deidre O’Connor, directed by Suzanne Agins and mentored by Michael Weller. I had seen the reading and liked it very much, and I’m thrilled to tell you we were all truly impressed by what we saw on the stage last week. O’Connor’s dialogue is pitch perfect and her characters are deftly and lovingly drawn. It’s the kind of smart, honest theatre that you know is being made in New York, in little theatres, in basements, in rehearsal studios and studio apartments, but that rarely gets noticed amidst the hullaballoo.

Our next outing rocketed us from the humble to defiantly lavaloovanal: We took in a performance of Boeing Boeing. I ponied up the bucks for 7th row seats on the aisle–hey, you only take your sister to a boffo B’way show once in a while, right? Anyway, the show is, on its merits, pretty pukey. It’s a Sizzlin’ Sixties Sexcapade that definitely shows its years, BUT the production values are so high, the cast is so polished, and–most importantly–is so obviously having the time of their lives that it just doesn’t matter. I mean it, the joy radiating from the stage is palpable. The post-curtain/pre-bow samba–which has exactly nothing to do with the plot–is clearly there just to let this group of goof balls burn off a little excess joy before punching out for the night. It’s fun, it’s cwaaazy, it’s as one review has it: a nutball comedy. Go for the laffs.

Finally, we walked over to the Atlantic Theater Company for a preview of Conor McPerson’s Port Authority, which opened last night. Expertly acted by Brian D’Arcy James, John Gallagher and the incomparable Jim Norton under the direction of Henry Wishcamper, Port Authority grabbed me in the first thirty seconds and never let go. Read Brantley’s review here. It’s a series of monologues by three Irishmen, one young, one middle aged, one old. Each tells the story of a love that never was, a victim of passivity, fear or simple bad timing. It’s haunting and wrenching, mesmerizing and strips the theatrical experience to its bones. It’s essential, and I mean that literally, for certainly the first drama resided in the stories we told around the fire, our faces gilded by its glow and the night wrapped tight around us. That’s how Port Authority feels: intimate and painful and achingly human.

Anywhoo, my sister and her husband were thoroughly charmed by all of last week’s theatrical hocus pocus. Their enthusiasm reminded us just how fortunate we are to see so much shockingly great theater every single blessed day of the week! (In case we were starting to take it for granted.)

Avenue Q Four Years Later

I saw Avenue Q back in 2004 for the first time with the original cast and then again in 2005 with all original members with the exception of Barrett Foa as Princeton. Both times I saw it I was amazed. I really love this show. What I feel Avenue Q has that other shows do not is heart. It really has heart. Although it is pretty vulgar at times and politically incorrect (which I love) it has an excellent message and you feel good after seeing it. Other shows may be stronger and everyone show leaves you with certain feelings, I feel that Avenue Q is different.

I saw Avenue Q for the third time on Friday. Although there is one member of the original cast (Jennifer Barnhart) all of the others are now replacements. I have observed that shows lose a lot of spark when the original cast departs. I have seen this in shows such as Wicked and The Producers. I took my sister, who has not seen a Broadway show since Cats in the 1980’s. I felt that the show is easy to digest, funny and light. I personally was worried that I would not feel as strongly for the show because I would not be seeing the original cast.

I was WRONG! I felt like I was watching the show for the first time. The entire cast was excellent. Howie Michael Smith played Princeton and Rod in his Broadway debut and Sarah Stiles (who will be Joanne in the upcoming Broadway Musical Vanities) played Kate Monster and Lucy the Slut. I am still so happy to have seen the show again. I will say that it is probably one of my favorites. I did notice that they changed some of the staging and lyrics (specifically in “There is Life Outside Your Apartment”). The show is still so much fun, it’s not only topical, its real, people can relate to the characters and the theme of trying to find what they are supposed to do in life. If you have failed to see Avenue Q in the past I would recommend seeing it because you can not walk away from it smiling and the show is as strong as ever.