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In the News

ROCK OF AGES is moving to Broadway!!

Rock of Ages heading to Broadway

Rock of Ages is about to pump some adrenaline into the Great White Way

Break out the Wine Coolers and studded jackets! Rock of Ages, the Off Broadway hit playing at New World Stages will be finding a new home this spring at the Brooks Atkinson Theatre! Previews begin March 20, 2009 with an official opening night of April 7, 2009. Top ticket price for Rock of Ages is $89.00 for weeknight performances, $99.00 for weekend performances (a full priced Broadway ticket under $100? amazing).

Tickets go on sale Monday, January 5, 2009 and are available through Ticketmaster.com. Don’t forget to visit www.rockofagesmusical.com for more information on the Broadway Transfer!

Obama could lead us into the Golden Age of the Internet

Obama and his computer

A recent NYTimes Article stated that Obama has the opportunity to push the US into the position of being the leader in new ways to explore how the internet can build communities and improve American lives.

In a speech this month about his economic stimulus plan, he said that he intends to ensure that every child has a chance to get online and that he would use some of the stimulus money to connect libraries and schools. It is a critical goal. Children trapped on the wrong side of the digital divide are deprived of a fair chance to educate themselves and to compete for high-skill, high-paying jobs.

Mr. Obama has also been a strong supporter of “network neutrality,” the principle that Internet service providers should not be able to discriminate against any of the information that they carry. Net neutrality laws are necessary to ensure that Internet service providers do not block content they disagree with or give financial breaks to big tech companies, squeezing out smaller competitors and stifling innovation.

Read the full article here.

Rock of Ages The Movie Musical

Chris D’Arienzo, who wrote the book for Rock of Ages, will write the screenplay and direct the film. Rock of Ages a major motion picture?! But of course!

Rock on Lovers of the Big Hair!

Fela! and Seagull The Top Ten Plays of 2008

Many congrats to two of our shows FELA! and The Seagull who were selected as the top ten plays of New York Magazine’s 2008 Culture Awards.

Everyone say YAY-YEAH!

Rock of Ages on Conan

TADA! Receives BIG award

On Friday, Laura Bush honored TADA! at the White House with the Coming Up Taller Award, given to the top 15 youth development organizations in the nation.  (PCAH member Debbie Allen was also recognized.)

Congrats, TADA!  Just in time for their newly designed (by us) site.

The Internet President

Let’s face it.  Obama and his team are internet geniuses.  Since the very first eblast, I’ve been amazed at the cunning technology and first-class marketing that has been developed to shape the campaign.  Experts are saying that he’s only just begun.

Mr. Obama has said he’d like to appoint a chief technology officer, perhaps at the cabinet level, and he’s made it clear he will embrace new technologies in office — technologies such as Skype, a video tool Sieberg used to get this quote from John Tedesco, a Virginia Tech political communications professor: “(Mr.) Obama recognized that young voters are using social networking sites and social networking software, and he brought his campaign to the young voters online.”

Ultimately, according to tech experts, the most important part of Mr. Obama’s future strategy is to ensure his digital followers continue to feel empowered.

Click here to read the full article.

Forbes Explores Facebook Games

Forbes describes the ongoing struggle to create Facebook games that both entice players into logging online daily and make a return on investment.

The COO of Playfish, a leader in this type of game development, describes how he aims to create games that are “very engaging, entertaining worlds and lead to the discovery of new friendships and relationships.” 

Playfish and its competitors make money by advertising and selling virtual goodies.  They host video ads on their site and sell gifts to give to friends — including $40 virtual lip-shaped couches. 

(We live in interesting times, don’t we?)

Here’s Forbes list of the 10 hottest games.

Leveraging "Mind-Blowingly Inappropriate" Reviews

gossip-girls.JPG

If you haven’t seen this ad for CW’s teen show, Gossip Girls featuring the Parents’ Television Council’s scathing review yet, you will now: they are everywhere.

Gossip Girls could have responded to the Parent’s Television Council with a “very special” episode showing teenagers the consequences of risky behavior. Instead, the show created an entire advertising campaign around negativity. There’s two other ads in the campaign featuring the quotes “every parent’s nightmare” from the Boston Herald and “a nasty piece of work” from the New York Post.

Is the ad campaign itself “nasty?”  Sure, but I think it’s clever and different enough to break through to the target demographic who want to do everything their parents find “inappropriate.”

Theatre Advertisers Make Good

Our friends at Spot will join forces with the London Agency DeWynters.   Read about it here.