Telecharge.com, the popular Broadway and Off Broadway theatre ticketing site owned by the Shubert organization, has launched their optimized mobile site.
This is from an email from Telecharge.com: With the incredibly rapid adoption of the iPhone, as well as the growth of other “smartphones” such as the Blackberry and the Palm Pre, Shubert Ticketing wanted to ensure that customers had a quick and easy ticket buying experience, no matter how they were arriving at Telecharge.com.
Here is a screengrab of what the optimized site looks like on my iPhone: (Screengrab of Telecharge.com):
This will definitely spur Broadway shows to become more mobile, and I predict we’ll soon see shows using optimized sites to accommodate the ‘ticket-buyer-on-the-go.’ This is something we’ve been doing for ROCK OF AGES for a while–here’s the screengrab of the ROA mobile site on my iPhone (Screengrab of ROCK OF AGES mobile site):
Since ROCK OF AGES is a Ticketmaster show, we’re not able to offer users a buy tickets option from their mobile device. Instead we encourage users to call for tickets. Call. For. Tickets. C’mon Ticketmaster! Get on it!Tick Tock Tick Tock.
On the other hand, Telecharge.com, this is great! It gives users the same purchasing convenience on their mobile devices that they are accustomed to on their computers—and it allows us an increased ability to CAPTURE THE SALE! It also lets advertisers and marketers include this feature in their collateral, especially outdoor and flyer campaigns: “Buy Tickets on your phone! Go to Telecharge.com!”