We knew that Burn the Floor, a hot ballroom dance show opening at the Longacre this week, has a lot of opportunity to use the dancers for video content that can be distributed on YouTube and other platforms.
A video diary is a great way to show the personalities of the dancers and give users that golden ‘backstage pass’ to see the lives of dancers. We sent them 6 flip cams while they were working on the pre-Broadway engagement in Perth. The footage they came up with was amazing! Over 5 hours of footage of dancing, talking, laughing, playing their ritual hacky sack, making fun of each other. After much editing we launched with a pretty nice starter to the series.
Nielsen released some news that video usage is up by 53% since last year. Another impressive fact is that the number of people watching video via cell phones is up by 52 percent!
Be sure to subscribe to all the Burn the Floor videos: