Hey, it’s Jim! In response to Laurie’s previous post, I must confess I am addicted to Twitter.
Twitter is here to stay. It will probably evolve, but “micro-blogging” is the perfect communication tool for our A.D.D.-hyper-media-driven culture. Everybody—not just kids—uses Facebook, Twitter, imeem and the hundreds of other networks to communicate. Plus, how many teenagers actually email anymore? Way too old school! They’ll send you a Facebook message, then tweet about how you didn’t get back to them immediately.
I tweet for Rock of Ages and it’s pretty much the most addictive thing there is. Who knew it would be more habit-forming than Facebook . . . or meth?!?!?
And I’m happy to announce that Rock of Ages Twitter has more followers than any other Broadway show. (And by “show” I mean production. Actor/Celebs have it easier: Jane Fonda has more than 13,000 followers, Dolly Parton has about 5,000, but at 1,300 followers, Rock of Ages has surpassed all the other current shows and it’s growing every day.
Three of us in the office run it, as well as Lauren Molina from the cast, and whenever we see a cool fact or awesome face-melting video about the show or the 80s, we post it. The more interesting the tidbit, the more likely it is that others will re-tweet it. If a user re-tweets your message, then it posts on their page, it attracts more “followers” for you, i.e. your updates go directly to their pages, right alongside Starbucks and Whole Foods. If you aren’t sure how it works yet, see the video below.
Bottom line: Twitter is great for your brand. It adds a level of transparency and authenticity and it allows the everyday person to engage in your show in a real and personal way. Check out the Rock of Ages website and see what all the tweeting is about.