iBroadway

Archive for April, 2009

The Black and the Jew Comedy Hour

Allow us to introduce you to Epstein and Hassan, otherwise known as The Black and The Jew Comedy Hour, and the website we just created for them. You can subscribe to their podcast on Itunes there and see where they’ll be performing live.

Aren’t those photographs wonderful? These two are hilarious, edgy and, in the way of all great comedy and social commentary, their humor is informed by a craftily observant eye on the universal experience. Think George Carlin. Think Lenny Bruce. Plus, spend five minutes with them and you’ll see they are in loooove, which adds a wonderfully gentle underpinning to their razory repartee.

Rock of Ages Promo Video!!!

Crank the volume and watch this awesome video we did for Rock of Ages

Twitter Me This

Hey, it’s Jim! In response to Laurie’s previous post, I must confess I am addicted to Twitter.

Twitter is here to stay. It will probably evolve, but “micro-blogging” is the perfect communication tool for our A.D.D.-hyper-media-driven culture. Everybody—not just kids—uses Facebook, Twitter, imeem and the hundreds of other networks to communicate. Plus, how many teenagers actually email anymore? Way too old school! They’ll send you a Facebook message, then tweet about how you didn’t get back to them immediately.

I tweet for Rock of Ages and it’s pretty much the most addictive thing there is. Who knew it would be more habit-forming than Facebook . . .  or meth?!?!?

And I’m happy to announce that Rock of Ages Twitter has more followers than any other Broadway show. (And by “show” I mean production.  Actor/Celebs have it easier: Jane Fonda has more than 13,000 followers, Dolly Parton has about 5,000, but at 1,300 followers,  Rock of Ages has surpassed all the other current shows and it’s growing every day.

Three of us in the office run it, as well as Lauren Molina from the cast, and whenever we see a cool fact or awesome face-melting video about the show or the 80s, we post it. The more interesting the tidbit, the more likely it is that others will re-tweet it. If a user re-tweets your message, then it posts on their page, it attracts more “followers” for you, i.e. your updates go directly to their pages, right alongside Starbucks and Whole Foods. If you aren’t sure how it works yet, see the video below.

Bottom line: Twitter is great for your brand. It adds a level of transparency and authenticity and it allows the everyday person to engage in your show in a real and personal way. Check out the Rock of Ages website and see what all the tweeting is about.

Twitter Bits

Hey, it’s Laurie. Okay, okay, I confess . . . I’m not a tweeter. I know it won’t last, but for now I’m contented to sit on the twittering sidelines, because, honestly, I can’t think who could possibly care about my life’s minutiae.

Another reason I’m reluctant to jump onto this particular band wagon is a sort of vestigial suspicion I have about people knowing too much about me and my business. It all just seems a little big-brothery to me. I think it’s the pseudo-privacy of the medium: You know you’re communicating with your Twitter followers, however many they may be, but the experience is still solitary, like whispering into a microphone that is broadcasting to the world. You don’t really know how many people are tuning in, and probably more importantly, who they are. Just skeeves me out a little.

BUT! I am fascinated by the fact that Twitter is changing how business is done. Check out this NY Times article about the ways that companies are “listening” to customers to not only learn about their preferences, but also to tap into the nuances of the marketplace.

I’m just more than a little ambivalent about Starbucks, Whole Foods and Amazon sniffing around my virtual self to find out how I take my coffee, buy my groceries and read my books.

Rock of Ages Opening Night

Zowie—the Rock of Ages opening night was amazing! The crazy energy that is blowing the roof off the Brooks Atkinson eight times a week followed the crowd down the block to the Edison Ballroom which quickly became bobbing, throbbing, dancing, drinking, singing, clapping sea of merrymakers.  Early word about the fantastic reviews swept the room, which only added to the air of incandescent intoxication.

What? You haven’t read the reviews? Click here

(Hey, the critics aren’t the only ones who are loving on ROA right now. Check out the fan testimonials that we taped after a recent performance.)

Night Ranger (yes, THE Night Ranger!) played a smokin’ all-acoustic set, Survivor’s Jim Peterik gave a the whole crowd a Rocky (III) moment when he had us belting out Eye of the Tiger, and the girls swooned en masse when Constantine and his band took the stage.

It was, to date, the best opening night party anyone at AMC has ever attended. And the stupendous reaction from the critics was the chocolate on the cherry on the top!

Lortel Noms In–Hurray for our Friends!

A million congratulations to all the nominated Lortel shows and artists, most especially those closest to AMC’s heart, our cool clients:

Fela! (5 total: Outstanding Musical, Outstanding Choreographer for Bill T. Jones, Outanding Lead Actor for Sahr, Outstanding Scenic Design AND Costume Design for Marina Draghici)

Vineyard Theatre: Outstanding Musical for This Beautiful City, Outstanding Scenic Design for James Schuette, Wig Out!

Woohoo, way to go!!