Archive for March, 2009

Youtube gets a hulu makeover

I love hulu.

It’s the only place where you can legally get free videos of your favorite episodes of SNL and Family Guy. Seriously, I’ve watched more Kristen Wiig videos on Hulu than I have seen Kittens Inspired by Kittens on YouTube.

Google recognizes the awesomeness of Hulu.com (much like Facebook recognizes the awesomeness of Twitter) and will do many of the same things that Hulu already does, like feature premium content, but most especially, will feature in-stream, interruptive ads. (Funny or Die already does this.)

I am not sure if they can target the videos, but, you bet your sweet charity that I will be getting the in-stream ads for Jennifer Holliday AND Jennifer Hudson’s And I Am Telling You video.

We’ll see this new launch April 16, the delay due to on-going negotiations with Disney.

IPod Readings

Here’s a video we did for Mark Blankenship’s The Critical Condition featuring Mark Indelicato from TV’s Ugly Betty! Watch it, rate it, love it.

Lose Your Private Jet? Fly Jet Blue!

The CEO's Guide to Jetting

The CEO's Guide to Jetting

Take a look at JetBlue’s new ad campaign putting a humorous twist on the shifting structure of corporate America. The campaign I think is pretty funny, but it is playing on an extremely topical/sensitive subject that has been in the news constantly.

The new campaign pokes fun at CEO’s who no longer have jobs/private jets and now have the think about flying commercially (think American Automaker CEO’s). The videos are a how-to-guide on how to go from flying in private jets to flying commercially (pointing out all of the great features of JetBlue airlines).

Check it out, what do you think? Funny? or too soon? http://www.welcomebigwigs.com/

Everything Rock of Ages

Rock of Ages has the first preview tonight! As I sit here listening to the face-melting hits of the 80s, I realized how much fun I am having while working on this show. We just ran a marathon launching the new website and creating a flurry of new videos all while humming along to I Can’t Fight This Feelin’ Anymore.

Check out this great 80s video we created and go see the show. See it’s not work! It’s fun:

Crisis of Credit Visualized by Jonathan Jarvis

Confused by what happened to the economy? Here’s a great video that will help you understand it.

Jim Glaub on the Today Show


Nocandoo on the Quirky last name

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Here’s a great article that reports on how Facebook didn’t allow for the Batmans, Kissers, Supers, Yodas and Pancakes of the world sign up for a Facebook account.

Facebook blocks the registration of a number of names that are frequently abused on the site. The name “Yoda,” also being the name of a popular Star Wars character, is on this list of blocked names. I apologize again for the inconvenience. Please let me know if I can be of any further assistance.

With the rise of bizarre first and last names, how will Facebook accomodate?

This Beautiful City

We went to see This Beautiful City, the new show at the Vineyard Theatre. (We work with them on their internet marketing and created the trailer above.)

The Civilians were already in Colorado Springs (the unofficial capital of the Evangelical movement) when Ted Haggard, their leader, was busted for doing snow with an angry hustler. This makes for an awesome story.

The ensemble was tight and filled with the energetic force of love in God…and, being raised Baptist, I had several flashbacks of the time my youth ministers would try to relate to us kids by jumping up and down and singing God Songs to the tune of Extreme’s More Than Words.

This Beautiful City, you will leave inspired. They do a great job of giving you the interviews of the real people of Colorado Springs. The best story in the show is one of a Transgendered female who speaks about her experience with God and church. It’s an amazing character (spinoff?). You won’t hate the Evangelicals after seeing this. In fact, it’s a refreshing approach to seeing just how passionate people can get about something they love.

The last line of the show wraps it all up nicely when a local Park Ranger says: While headed up to Pikes Peak, if you get lost you will eventually get found, dead or alive. So, just try to stay alive.

Taste the Social Rainbow

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Have you seen the new skittles site?

Skittles made a widget at the corner of the site, and built the navigation around that. This menu-overlay box allows the user to interface with their already existing social networks, thus allowing for the candy brand to spread through the normal daily actions of the user. It’s working, I love skittles, and I totally made it a fan on my facebook.

Instead of photos, it directs to their Flickr page. They hooked ‘Chatter’ to Twitter. Instead of the normal everyday about page, they hooked it to Wikipedia. It’s a social networking rainbow!

There are still some quirks to this campaign. The menu overlay blocks a lot of the content on my smaller laptop screen. Also, originally they used the homepage as their twitter search, but everyone was using it as a way to knock the brand (haters) so they switched it to their Facebook fan page. This comes with the territory when you allow anonymous users to run the content of your website.

Overall, it’s a lesson in how important the big sites (YouTube, Facebook, Twitter, Flickr, and Wikipedia) are to major brands and how they will continue to change the way we market.