I’ve always had a corporate crush on Situation Interactive (formerly Situation Marketing) because they paved the way for companies like AMC and nerdy people who love technology and theatre (me). And to spread the love, they created a panel event for industry folks to talk about the scary subject of interactive.
The panel had Matt Kupchin (Broadway.com), Ari Ackerman (Playbill.com) and Darren Sussman (Theatermania.com).
I learned some great stuff that I thought I’d pass onto you, Dear Reader:
- keep your subject line short and sweet. have a celebrity? Put them in the subject!
- Theatermania has a new text campaign
- Broadway.com attracts mostly tourists and full price ticket buyers
- Don’t eat a muffin if you have a wheat allergy (this wasn’t a topic, it just happened to me.)
- All three sites do not have any plans of segmenting their list. (So, you can’t buy Playbill.com’s email list for just people who live in Manhattan, etc.)
- Click-thru rates are relatively the same for a static banner ad versus a flash banner ad
The panelists were good and the event as a whole was great. I can tell these will be something that I will look forward to! (cue computer theatre nerd snort-laugh)