iBroadway Blog

Let’s face it.  Obama and his team are internet geniuses.  Since the very first eblast, I’ve been amazed at the cunning technology and first-class marketing that has been developed to shape the campaign.  Experts are saying that he’s only just begun.

Mr. Obama has said he’d like to appoint a chief technology officer, perhaps at the cabinet level, and he’s made it clear he will embrace new technologies in office — technologies such as Skype, a video tool Sieberg used to get this quote from John Tedesco, a Virginia Tech political communications professor: “(Mr.) Obama recognized that young voters are using social networking sites and social networking software, and he brought his campaign to the young voters online.”

Ultimately, according to tech experts, the most important part of Mr. Obama’s future strategy is to ensure his digital followers continue to feel empowered.

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