Yearbook Yourself. Best.Campaign.Ever

I am joining the blogosphere this week and discussing my new marketing obsession. Check out yearbookyourself.com if your haven’t yet. The website is very simple. It allows users to upload a picture of themselves and it will transform the picture into a yearbook picture from a certain year. You can choose from several years, from the 1950s  all the way to the year 2000. This website is so much fun. I love it. It is also a pretty brilliant marketing campaign for a league of malls across the country. You enter in a mall, hopefully one near you and with each picture and year that comes up it gives you a little blurb about the trends from that period and then match you with stores that fit that trend (1950s is very Banana Republic, mid-1990s is very Skater punk). Anyway its awesome. Check out some pictures of myself, one from 1960 and one from 1996. I need to go shopping now!

1960 (this one actually isn’t far off from what I actually look like):

Photobucket

1996 (I definitely had this shirt):

Photobucket



Leave a Reply