August « 2008 « iBroadway Blog | Broadway At Your Fingertips

Archive for August, 2008

Dear This Week, You're the inspiration. Love, Jim

This week has been inspiring. So much has happened at AMC that I just have to share:

LIFE closes it’s not-so-institutional run at the SoHo Playhouse on Sunday.
We launched the Rock of Ages’ brand new site with a new promo trailer. Don’t stop believin’!
AMC’s YouTube page hits 50 videos!
Nightmare gets two commercials for Miami and New York.
Fela is selling, selling, selling!
The Critical Condition is flying with some awesome posts.
Barack Obama’s speech was incredible. It touched me. I’m fired up.

The best way to end a good week is a duet with Amanda to Chicago’s You’re The Inspiration. (This happened, I recommend you try it.)

Happy Labor Day Weekend…Go see a show!

August 29th, 2008 by Jim Glaub | Tags: Random Stuff | No Comments »

Old New York! Video from the 1930's

Check out this video from the 30’s. In the middle it says “‘The Great White Way’ is the kaleidoscopic cradle of the theatre and Home Sweet Home to actors, musicians, chorus girls and hot-cha boys.”

Oh the outfits! The coats and hats! The mustaches!

August 27th, 2008 by Jim Glaub | Tags: Video | No Comments »

Life Must End!

All good things must come to an end. Check out Life in a Martial Institution before it ends August 31. Click here to visit the site.

August 26th, 2008 by Jim Glaub | Tags: Video | No Comments »

Yearbook Yourself. Best.Campaign.Ever

I am joining the blogosphere this week and discussing my new marketing obsession. Check out yearbookyourself.com if your haven’t yet. The website is very simple. It allows users to upload a picture of themselves and it will transform the picture into a yearbook picture from a certain year. You can choose from several years, from the 1950s all the way to the year 2000. This website is so much fun. I love it. It is also a pretty brilliant marketing campaign for a league of malls across the country. You enter in a mall, hopefully one near you and with each picture and year that comes up it gives you a little blurb about the trends from that period and then match you with stores that fit that trend (1950s is very Banana Republic, mid-1990s is very Skater punk). Anyway its awesome. Check out some pictures of myself, one from 1960 and one from 1996. I need to go shopping now!

1960 (this one actually isn’t far off from what I actually look like):

1996 (I definitely had this shirt):

August 20th, 2008 by Mark Seeley | Tags: Internet Marketing | No Comments »

Leveraging "Mind-Blowingly Inappropriate" Reviews

If you haven’t seen this ad for CW’s teen show, Gossip Girls featuring the Parents’ Television Council’s scathing review yet, you will now: they are everywhere.

Gossip Girls could have responded to the Parent’s Television Council with a “very special” episode showing teenagers the consequences of risky behavior. Instead, the show created an entire advertising campaign around negativity. There’s two other ads in the campaign featuring the quotes “every parent’s nightmare” from the Boston Herald and “a nasty piece of work” from the New York Post.

Is the ad campaign itself “nasty?” Sure, but I think it’s clever and different enough to break through to the target demographic who want to do everything their parents find “inappropriate.”

August 18th, 2008 by Sheryl Ramer | Tags: In the News | No Comments »

Brandon Nichols…Broadway Star!

While trying to find bad 80’s commercials on YouTube for the upcoming Rock of Ages, I stumbled upon this guy: Brandon Nichols. I love this guy! He is an example of what all actors will have to do to get seen in the near future.
Here’s how he did it:

1. He created all of his music/video free on One True Media, then, created a free website on wix.com.

2. He uploaded his videos to YouTube and added keywords like Broadway, Musicals, etc. This made it easy to find Brandon when people searched for those terms. They loved him, and subscribed, saw other videos and then commented and responded wiht their videos.

3. Brandon used his original style and sang show tunes to the pictures of the show he was singing to. The whole thing is bizarre and really…oh, what’s the word…REAL. Something Broadway could use more of.

It’s going to be interesting to see where the industry and Brandon go next. For Brandon, if it’s not a career on Broadway, it’s definitely a career in internet marketing.

August 15th, 2008 by Jim Glaub | Tags: Video | No Comments »

Theatre Advertisers Make Good

Our friends at Spot will join forces with the London Agency DeWynters. Read about it here.

August 12th, 2008 by Jim Glaub | Tags: In the News | No Comments »

Second Stage helps to take Broadway back

Read this very interesting article about theatre institutions taking their place on Broadway.

August 11th, 2008 by Jim Glaub | Tags: In the News | No Comments »