iBroadway

Advertising Age reports that Ikea, the Swedish discount, build-it-yourself furniture store, is partnering with the new movie, Mamma Mia. The movie, of course, is a brand extension of the long-running Broadway show that uses songs from Swedish band Abba to tell the story of a girl trying to identify her father before she marries.

Bill Agee, marketing manager of Ikea’s U.S. operations explained that, “We’re always looking to add entertainment value to the Ikea experience because to visit Ikea is often a long drive, so we need to keep the store experience vital, especially since they have to drive by competitors on the way to Ikea.”

There will be Abba sing-alongs in some stores, so warm up your voice and feather your hair!