The new frontier of Trademark's on the Internet.

I came across this article on NYtimes.com entitled Google and Louis Vuitton Face Off in Trademark Spat. The article discusses a lawsuit filed by Louis Vuitton claiming that Google infringes on their copy right because Google allows people to purchase Google Adwords with names like “Louis Vuitton fakes” or “Louis Vuitton replicas.” The lawsuit, which was filed in France was found in favor of Louis Vuitton and is being appealed by Google.

I don’t know much about trademark or copy right law but I find this extremely interesting. I mean I guess technically there is an infringement on the copyright but at the same time I think that people are purchasing the Google Adwords which are being placed almost automatically on the Google search engine. Would you sue the owner of a bill board because someone placed an ad on that space? This law suit is a perfect example of how technology has changed the way people have to look at the law and that its never clear cut or black and white.



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