Well, to be perfectly honest, I’m not sure how Mickey feels about online videos, but the guy who runs the biz side of Disney World is giving them a whirl …
NPR did a great piece on Michael Eisner (CEO of Disney)’s year-old broadband production company, Vuguru. Vuguru produces “low-budget, quick-and-dirty Web series” using online video.
The company is producing Foreign Body, its third Web series, which is serving as a promotional tool for Robin Cook’s novel of the same name. Fifty 2-minute videos will be made in all, and one video is released each day for viewers to download for free. At the end of the online series, the characters’ stories continue in the novel that fans will have to buy.
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