It doesn’t take a Rocket-Science Marketer to know that a Tony nom helps with ticket sales. Read this article from Gordon Cox at Variety:
The beneficiary of 13 nods, “In the Heights” ($650,504) was one of the production that saw sales climb by six figures. Fellow tuner nominees “Cry-Baby” ($347,297) and “Passing Strange” ($256,680) stepped up by $80,000 and $50,000, respectively, while the bump for “Xanadu” ($228,658) was a more modest $10,000.
Largest uptick of the week was registered by last year’s Tony winner, “Spring Awakening” ($562,435), which woke up with $150,000 more than it did the prior frame. Other six-figure leaps were reported at revival contender “Macbeth” ($618,354), “Legally Blonde” ($588,736), and “Avenue Q” ($319,509).
“Monty Python’s Spamalot” ($614,070) and “Rent” ($525,230) both came close to rising by $100,000 each.
Total cume rose by $1.6 million to $20.3 million for 35 shows reporting, or about $21.3 million including the $967,000 estimates for “Young Frankenstein.”
Slowdowns were few and far between, with two high-profile revival nominees, “Gypsy” ($835,697) and “South Pacific” ($704,978) slipping by about $20,000 each. The recently recouped “Cat on a Hot Tin Roof” ($651,472) slid by around $30,000 in the wake of a strong sesh propelled by the recent return of star Terrence Howard.