A friend of mine really, really likes Sex and the City and is devouring all reading material about the upcoming movie. She was uber-excited to see those fabulous 4 on the cover of this week’s Time Out …
Even though there was duct tape over the actresses’ mouths, and a pink banner draped across the magazine’s front cover that screamed,
“NO SEX! Enough already. We love ‘em, but it’s just too much.”
Nope, my friend was undeterred. I observed her as she opened up the magazine and skimmed the table of contents for the Sex and the City article, but did not see the article listed.
Then she skimmed the entire magazine.
Then she looked carefully at each and every page of the entire magazine.
Finally, she found one lonely little poll, which asked readers if they were truly tired of Sex and the City.
Time Out had performed a marketing coup: The absence of an article made a potential reader look closely at each and every page of the magazine.
Too bad it wasn’t the April 1st issue …