iBroadway

Archive for April, 2008

Week o' Theater: God's Ear, Cat on a Hot Tin Roof, Two Men Talking

Ah, what a fabulous city I live in, what a fabulous line of work I’ve chosen: 3 great plays, 1 great week.

God’s Ear: Ordinarily, a play about parents grieving for their dead son while struggling through layers and layers of repetitive, endless dysfunction would have been too heavy for me to enjoy.  However, the plot was fairly lost on me because the play was very non-linear and 90 degree angle sleek, where my emotions need slightly more linear, over-stuffed softness to be truly engaged.  Stripped of emotional entanglements, I could concentrate on the language of the play, and its cadences and puns and lists of cliches were mezmorizing.

Days later, I found myself talking in the rhythm of God’s Ear.

Cat on a Hot Tin Roof: A great night of theater, with legendary actors speaking legendary words.  I saw the movie with Paul Newman, and this production, which was Tennessee Williams’ original play, was much better than the censored version.

Two Men Talking: Just 2 men on a stage, talking about their own lives growing up in South Africa, their coincidental reunion as adults in New York City, and their deep friendship.  There’s heaviness here because one of them is HIV+, but the overall tone is light.  It’s less theater and more pure storytelling, with no set design and an ever-changing script.

The whole genre of storytelling has always appealed to me on a primitive level.  If I focus just so, I can pretend I’m some cavewoman sitting around a fire, listening to a story about the big hunt.

Why do politicians stay away from Stewart and Colbert

So last night, Stephen Colbert was filming his show at UPenn this week in anticipation for the Pennsylvania Democratic primary. Both Stephen Colbert and Jon Stewart are known for making politicians look less than flattering. In Colbert’s popular segment, “Better Know a District” Colbert was accused of editing the interviews to make the politicians sound…well…racist, stupid and on occasion, like drug users.

Because of this reputation, politicians have been unwilling to be guests on their shows. Nancy Pelosi even told Democratic politicians to stop going onto the show to save face. Also presidential canditates have not appeared on the show for fear of looking bad, except for Mike Huckabee who came from behind to almost become the Republican presidential candidate, thanks to the “Colbert Bump”.

What are politicians thinking?Really. Can’t they have any sort of sense of humor. Most young people today watch The Daily Show and The Colbert Report to get their political news and information, and also to laugh at the absurdities of the media and the political system. The point of going on to The Colbert Report and The Daily Show is to be made fun of and to take in the absurdities with the host and the audience. Even if Colbert makes you sound like an ass, its really only helps your campaign because the young people now think that the candidate is “with it” or cool for taking the jabs from Colbert and Stewart. It is really foolish not to go on the shows and to think that their shows are not important to the presidential race, because both Stephen Colbert and Jon Stewart carry a lot of weight and influence in the youth vote.

Last night, FINALLY both Hillary Clinton and Barack Obama made an appearance on “The Colbert Report” and made fun of themselves as well as some negative press that have plagued their campaign (Hillary’s infamous 3AM phone ad and Barack Obama being an “Elitist”; All candidates are multi-millionaires, and therefore all three are elitists). Ex-presidential hopeful John Edwards even stopped by and after he did “The Word” I wish he was still running. He was funny, charming and pretty down to Earth. I think that All three of the candidates should have made the move and appeared on both the Colbert Report and The Daily Show much earlier in the Election and should make several visits back before November. The candidates, like it or not, have to face the fact that two hosts on Comedy Central, which air before and after “South Park” and the encore episode of “South Park” are just as important to the election as Anderson Cooper.

Second Life Virtual World helps People affected with Autism communicate

Second Life is an online virtual world where people can have a completely new life and communicate with people from all over the world by using Avatars, or virtual people. In the past companies such as GM have used Second Life to launch strategic marketing campaigns allowing users to travel into virtual car dealerships and see the newest cars before they are actually released on the market in real life. Second Life is mainly a glorified MySpace.

I came across this article on CNN.com that tells the story of a 22 year old man named David Savill who suffers from the brain disorder Autism. Since Autism causes difficulties in social interaction, communication and behavior, David Savill created an online community through Second Life that allows people suffering from Autism and people who know people with Autism to communicate with each other through ‘Naughty Auties’ the virtual center for people with Autism. Savill uses chat rooms and symbols to communicate with other people and can connect with people unlike every before. Virtual worlds like Second Life has allowed Autistic people to finally communicate in a way that they have never been able to before.

God's Ear

We saw God’s Ear by Jenny Schwartz the other night at The Vineyard Theatre. It’s such an interesting show, but not one that will speak to everyone. It’s funny, when our little group walked out, I was the only one who didn’t say, “Oh my God, I loved it!,” and it took me a while to figure out why. Here’s what I came up with:

I left the theater feeling exactly as the playwright intended: very sad, anxious, angry, a little frightened. Then, as I thought back, I remembered all the moments I really loved (when a little girl morphs into her adult self with a gesture and a piece of wardrobe, when another character disappears–literally–down a rabbit hole, Gibson Frazier’s face as his character watches his wife implode and the Tooth Fairy and GI Joe remembering the good memories for a grieving couple when they just can’t do it themselves.) Did I enjoy it? Well, I did in retrospect, obviously, but I think it’s more accurate to say I appreciated it, both during and after.

Chip was completely enamored of what he calls the “parallel language” that Schwartz has created. I wonder if she herself had the meta dialogue in her mind as she wrote. Even now, as I recall the piece, I’m struck her cleverness in forcing me to articulate my own questions and answers to the scripts endless repetitions and seemingly nonsensical dialogue.

Should you go see it? Well, if you enjoy experiencing language crafted by someone who obviously loves manipulating it–and has great skill–you owe it yourself to see God’s Ear. It’s good theatre.

Having trouble with your click-thru rate? Let them TESTIFY!

Marketing/ad folks who work on shows with a budget will knock out the usual suspects: the 10 or 12 email blasts the theatre community will purchase to cram up the multiple-ticket buyers inbox. Official verbiage: Direct Response. Subject: It’s better than Cats! See it for $49.99! Since there are only about 12 blasts in the theatre world, it forces theatre marketers to hit them up with a second shot later in the run, with a significant drop in the return of investment.

Woe is the theatre marketer. What ever shall we do?

I know! A testimonials video!

Hitting your audience with something new, something they can engage in and something they can relate to will increase the click-thru rate. It’s a great way to find the words to describe your show. Let the audience tell you! It’s better than Cats.

A or B?: Psychology of Choice 'n Ice-Cream

When I went for ice-cream as a child, I would look out at all the flavors laid out in all their deliciousness, and be scared of making the wrong decision.  I began to dread trips to Baskin Robbins.

Neurotic?  Maybe.  But recent research shows that this behavior is not that unusual, and not limited to children.

In their fantastic book, Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath describe “decision paralysis.” Decision paralyis is the paradoxical idea that the more choices people are given, the less likely they are to agree to any one of them.

The authors describe a study where college students were offered  the hypothetical choice between a great, once-in-a-lifetime lecture versus studying.  21% chose studying.  Then they were offered the hypothetical choice between a great lecture versus studying versus a great foreign movie.  40% chose studying.

The lesson, I think, is as much as people say they like their freedom, sometimes they like to be told they have 2 and only 2 choices: A or B.

For instance, Red Mango is a big fad that’s hitting the Art Meets Commerce office these days.  It offers 2 flavors of frozen yogurt: original and green tea …

And I find that kind of comforting.

Freaking Hard Font Quiz

Rather Difficult Font Game

Well, it’s actually called “The Rather Difficult Font Game,” but unless you’re a hardcore font nut (yes, like me: 33/34!) you’re in for a test that’s a level of magnitude more difficult than distinguishing Arial from Helvetica.

Play it here, and post your scores in the comments.

Behind the Wizard's Curtain: The Front Cover of Esquire Magazine

April’s Esquire cover featured Jessica Simpson, face half covered with shaving cream, razor in her hand.   The caption reads, “We shot this image to catch your eye so you will pick up this issue.”

The cover effectively breaks through marketers’ version of the fourth wall to wink at its audience and say,

We know you’re on to us, and we’re not even going to try to sneak this one past you.

It may be one of the most flattering and honest and ironic magazine covers I’ve ever seen.

It’s as if the Wizard decided he couldn’t possibly deceive Dorothy and the Tin Man and all the rest, pulled back his curtain, and gave them all the grand tour.

Where do you rank?

I love Alexa.com. The site shows you where you rank based on pageviews and unique visitors.

  • Cat2008onbroadway.com has a traffic rank of: 1,205,244
  • Playbill.com has a traffic rank of: 33,119
  • Tylenol.com has a traffic rank of: 102,540
  • Cherrylanetheatre.org has a traffic rank of: 3,904,080
  • Bankofamerica.com has a traffic rank of: 411
  • Broadway.com has a traffic rank of:  24,706

The higher the page rank, the better.  Where do you rank?

Hollywood & Broadway: A Sordid Love Affair

Read this article! Steven Winn writes about how Hollywood and Broadway have fed off each other since the birth of motion pictures.