New York Magazine’s article, “If You Lived Here, You’d Be This Guy By Now” describes how realtors design model apartments in luxury buildings to show prospective buyers. They decorate to the smallest detail as if a very specific person lived there, complete with his or her own age, career, habits, sexual orientation, family life, etc.
The agents hope to lure prospective buyers into relating to, or even aspiring to be, the model within the model.
The designer of a real-estate firm who invented a grand total of 5 characters for 1 apartment building said “One [character] was a 60-year-old writer, widowed, on the board of the Met. Another was a young Master of the Universe guy. We also had a 50-year-old real-estate lawyer; a jet-setting Brazilian family with a sophisticated 6-year-old; and a gay shoe-designer couple, so we could do fun things with colors.”
Hmmmm … maybe the real-estate agents could hire a playwright and some actors and make these profiles come to life!