iBroadway

Archive for April, 2008

Sing Out, Patty! Oh, You Already Are.

Chip and I saw Gypsy the other night. It’s a bona fide Broadway spectacle, and Patty Lupone is most certainly a force of nature (and I mean that in the grand, sort of scary, Niagara Falls way). As we were being pinned to our seats by the sheer force of her personality, I got to thinking about the cult of celebrity and the effect it has on the way the audience experiences a show.

Here’s what I mean: To me, the Rose character is kind of a monster. I think she has what my sister Judith, who’s a mental health professional, would call a borderline personality disorder. In addition to being horribly cruel and manipulative to those she loves, she actually has a breakdown of sorts right on the stage. I mean, what is “Rose’s Turn” if it’s not a full blown–and searing–meltdown? And I don’t mean that in a bad way! That’s the genius of the show and the character, I think. We’re watching this incredibly powerful, thwarted soul fighting because she literally cannot do anything else. And we’re watching a family that puts the “fun” in dysfunctional adapt and evolve around this distorted personality–all wrapped up in musical. That’s just cool, I think, and it neatly serves the higher purpose of theatre: allowing us to view ourselves, our world and the way we experience our world in a distilled and precise way.

Watching Rose rip up the stage left me breathless, shaken and teary–because Lupone wasn’t Lupone to me at that moment, she was Rose, a soul in torment telling the truth of her life honestly and nakedly. And doing it on an empty stage in an empty theatre that is the mirror image of her empty life. She takes her bows to imaginary cheers, blows kisses to imaginary fans, and that’s what makes it heartbreaking.

Here’s what was weird. At the end of the song, many people in the audience leapt to their feet, cheering, weeping, waving their programs. It was jarring to me, but then I realized those people weren’t watching the play; they were watching Lupone, and in a faintly creepy way watching themselves watching Lupone. In the theatre that night, she took those bows and blew those kisses to a shrieking throng. It seemed to me a disservice to the work–and to the artist. The fans were inserting themselves into the performance and ignoring the way that performance fit into the larger reality of the play. And while I’m sure it’s gratifying to get those accolades, I think it must be hard for Patty Lupone to stay in character in those moments. When the celebrity of the actor supercedes the dream the playwright has created, it means something’s out of whack.

It made me a little sad, to think that so many people weren’t paying attention to the story being told up there. Yes, yes, Gypsy is by design a tour de force for a certain kind of performer, but it’s not a one-woman show. In their zeal to connect with their idol, those people missed the larger, more compelling point of the exercise, which is to enter the dream and feel the feelings and live the lives–all the lives–being played out in front of them. Otherwise, it’s just a concert. Not bad, but not theatre.

The Public creates a virtual line!

 Public in the Park

What!?!  The Public is making it possible to get tickets to Shakespeare in the Park online.

The Public Theater is launching the virtual line initiative this summer to increase accessibility to Park shows. While the majority of the tickets will still be given out at the line in Central Park, a limited number of tickets will be available each show day online. The virtual line will allow people who are registered at The Public Theater website to log-on the day of a show (starting at midnight) to submit a request for up to two tickets. At 1PM, they can log-on to the theater website again to see if they have received tickets for that evening’s performance. The tickets will be held at the box office and a valid photo ID will be required. The selection process is completely random and is not determined by what time of day a person submits a request for tickets.

This is a pretty revolutionary step for The Public (and awesome one, I might add).  I wonder if they will do this every year or if it’s just a test.

Stories as Marketing Tools: From Caveman to the Jared Subway Campaign

Human beings have always loved stories.

First it was cavemen sitting around the campfire watching a reenactment of the latest cavemen fight. Now it’s modern man sitting around a flat-screen TV watching Brad Pitt and Edward Norton beat each other up in Fight Club …

Technology aside, the love of a good story lives on.

In the book, Made to Stick: Why Some Ideas Survive and Others Die, authors Chip Heath and Dan Heath discuss how marketers can tap into this innate love of stories and characters. They give the example of Jared, the guy who lost over 200 pounds by eating Subway sandwiches every day. Despite initial skepticism from Subway suits, Jared’s story became a fixture on Subway commercials.

Subway’s sales went from flat growth to 18 percent the first year and 16 percent the following year.

Even Oprah came calling.

Why? Because, as Chip Heath and Dan Heath point out, stories like Jared’s are inspirational and “put knowledge into a framework that is more lifelike, more true to our day-to-day existence … being the audience for a story isn’t so passive, after all. Inside we’re ready to act.”

Consumers take action: that’s a story any marketer likes to hear.

Screen to Stage: Donnie Darko

Donnie Darko

Donnie Darko is one of my top favorite movies of all time. The fine people at the Massachusetts’ American Repertory Theatre have adapted it into a stage play. Click here to read the Playbill article.

Office Week Wrap-up.

 Sumeet, Trixie and Jimmy

Sumeet, Joyce Randolph and Jim at Sardi’s. Photo by Jaisen Crockett.

So much happened!

Enjoy your weekend. Go play in the nice weather. Why are you still inside? Go. You are free.

Vanities the Musical mini-site launches!

Vanities

Lauren Kennedy, Anneliese Van Der Pol and Sarah Stiles in rehearsal. Photo by Chris Owyoung.

AMC JUST launched the mini-site for Vanities the Musical (Kevin, you did an amazing job!) This all happened while I had the extreme pleasure of seeing the very first presentation of this awesome show yesterday. Jaisen, Laurie and I went to the Ripley Grier Studios to see the rehearsals and tape interviews (PS. Have you been to Ripley Grier? It’s AMAZING! I ran into Charlotte d’Amboise who complimented me on my outfit!) We were armed with our video cameras, lights and smiles ready to interview the cast and creatives for a video webcast. It was a riot! The girls are sugar and everyone on the show is twice as nice. Confession: I have women crushes on the three girls. They are my new best friends forever and ever glittery pony pops Amen! (They just don’t know it yet!)

Lauren Kennedy

Lauren Kennedy. Go TIGERS! Photo by Chris Owyoung.

I’m so jazzed for this show and there’s going to be a lot we have to do: social networking, video, games, connecting…I’ll keep you updated on the progress. Meanwhile, check out the rich history, bios and sign-up for the mailing list on VanitiestheMusical.com.

SUPER AWESOME FUN FACT:
When Vanities the Play first opened in 1976, the ticket price Off-Broadway was $6. When it closed in 1981 it was $8.

Where Real Estate & Theater Intersect

New York Magazine’s article, “If You Lived Here, You’d Be This Guy By Now” describes how realtors design model apartments in luxury buildings to show prospective buyers. They decorate to the smallest detail as if a very specific person lived there, complete with his or her own age, career, habits, sexual orientation, family life, etc.

The agents hope to lure prospective buyers into relating to, or even aspiring to be, the model within the model.

The designer of a real-estate firm who invented a grand total of 5 characters for 1 apartment building said “One [character] was a 60-year-old writer, widowed, on the board of the Met. Another was a young Master of the Universe guy. We also had a 50-year-old real-estate lawyer; a jet-setting Brazilian family with a sophisticated 6-year-old; and a gay shoe-designer couple, so we could do fun things with colors.”

Hmmmm … maybe the real-estate agents could hire a playwright and some actors and make these profiles come to life!

Drama League Awards Nominations Announced!

Slug Bearers

Awards Season is in full swing for the theatre! Congrats to our fab clients for their noms:

Distinguished Production of a Musical

  • The Slug Bearers of Kayrol Island, Libretto by Ben Katchor, Music by Mark Mulcahy, Vineyard Theatre
  • Xanadu, Book by Douglas Carter Beane, Music and Lyrics by Jeff Lynne and John Farrar, Helen Hayes Theatre

Distinguished Performance Award

  • Kerry Butler, Xanadu
  • Elizabeth Franz, The Piano Teacher
  • Terrence Howard, Cat on a Hot Tin Roof
  • Cheyenne Jackson, Xanadu
  • Anika Noni Rose, Cat on a Hot Tin Roof
  • Bobby Steggert, The Slug Bearers of Kayrol Island

Read who else got the noms here: Playbill.com

Update 04/25: Title of post changed to reflect the fact that the awards announced were not, in fact, for Drama Desk (which will be announced on the 28th, but rather Drama League. Whoops! -kmk

Outer Critics Award! Congrats Xanadu, James and Make Me a Song!

 Outer Critics Nominations

Congratulations!

The Outer Critics Circle Award nominations are here.  I’m pleased to announce that a few of our shows/actors have been awarded a nomination:

Xanadu for Outstanding New Broadway Musical

Make Me A Song: The Music of William Finn for Outstanding New Off-Broadway Musical

James Earl Jones for Outstanding Featured Actor in a Play (Cat on a Hot Tin Roof).

Read the full list of nominations on Playbill.com.

Make a Big Noise . . . Silently

Did you see this article in the Times this weekend? An Outdoor Party Where the Dancers Supply, but Don’t Share, the Music

It’s all about this new phenomenon, the “silent rave.” One happened-maybe you were there–in Union Square last Friday. About 1,000 people gathered, poked their ear buds in, and started dancing to the music playing in their heads. Yes, everyone dancing simultaneously, but each to different music.

What does this mean? Does it speak to the human craving for connection AND to our thoroughly modern addiction to isolation? What do people gain from gyrating soundlessly to what’s loud only in their minds, but still within touch–and sight–of others similarly distracted by their own private I-Pod drummers. Is it another symptom of societal anomy? A bold new move toward egalitarianism? Or is it just a press stunt??

Frankly, I’m confused. What do you think?