So, I saw the following subject heading in my inbox the other day: “Gangster, Writer, Rabbi — A Lower East Side walking tour.” Because my humor is somewhat of the “dad humor,” groaner variety, the subject heading reminded me of a joke I may find myself telling one day.
I was compelled to open up the email, read it, forward it to several friends and invite them on the tour (given by the Museum at Eldridge Street).
The point? Most people’s inboxes are full to the brim, and a subject heading is akin to standing in a crowded mob and jumping up with your arms waving: it helps to dress it up with something glittery.